Internet addiction in the context of mass communication theory
Abstract
Rapidly developing new media, with the Internet at their lead, is not only changing the lifestyle of people, but also significantly transforming the relationships between individuals, media and society. For several decades the research of dependency relations has been done on the solid theoretical platform, that is, the theory of obtaining uses and gratification and the theory of media system dependency. Internet dependency is ordinarily conceptualized as a variable dependent in the form of excessive and uncontrolled interaction with the media, particularly when it concerns the duration period of their use. New communication technologies make media dependency relations more variable as the audience gets involved in the information production and distribution processes. The article attempts to cover the research outcomes of dependency on the Internet being based on the above mentioned theoretical grounds.
About the Author
Gennady Bakulev
All-Russian State University of Cinematography after S.A. Gerasimov
Russian Federation
Russian Federation
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Review
For citations:
Bakulev G. Internet addiction in the context of mass communication theory. RSUH/RGGU Bulletin Series "Political Science. History. International Relations". 2015;(1):21-29. (In Russ.)
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