Barack Obama Administration’s digital diplomacy toward Israel
https://doi.org/10.28995/2073-6339-2025-2-74-92
Abstract
The article is devoted to the analysis of the practical aspects of the U.S. digital diplomacy towards Israel in the period from 2009 to 2016. This extent of time is notable for the beginning of the development of the U.S. digital diplomacy as a government tool for the “soft power” implementation. The article examines the realization of the U.S. digital diplomacy as a mechanism to influence foreign audiences in relation to an allied state – Israel, with which the United States had tense relations during the Presidency of Barack Obama.
With an institutional approach and a document research method, the author explores the institutions implementing the U.S. digital diplomacy, as well as the initiatives and programs of the United States in Israel and the Palestinian territories. The article pays special attention to the U.S. twiplomacy towards Israel. Trough the content analysis, the paper reviews the Tweet accounts of the U.S. President and the U.S. Secretaries of State, the State Department and the U.S. Embassy in Israel, as well as of the Israeli Prime Minister.
About the Author
A. A. Golovina
Russian State University for the Humanities
Russian Federation
Russian Federation
Anna A. Golovina, Cand. of Sci. (Political Science), associate professor
6-6, Miusskaya Sq., Moscow, 125047
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Review
For citations:
Golovina A.A. Barack Obama Administration’s digital diplomacy toward Israel. RSUH/RGGU Bulletin Series "Political Science. History. International Relations". 2025;(2):74-92. (In Russ.) https://doi.org/10.28995/2073-6339-2025-2-74-92
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