Commemorative strategic state communication: modern understanding and statement of the problem

In this article, the authors first propose a concept for commemorative strategic communication by government bodies in the context of the transactional mediatization of sociality, when the vector of spiritual guidelines, values, and collective national identity in relation to monuments and rituals is shifting. Commemorative strategic communication by government bodies represents a strategic long-term program. This program involves the use of communication tools to instill in national identity the memory of those who gave their lives for the freedom and independence of the Fatherland. Commemorative strategic communication fosters a sense of responsibility to fallen heroes and a desire to continue their work. Based on a comparative analysis of the verbal organization of memorial plaques honoring the heroes of the Special Military Operation, which serve as a means of slow communication between government and society, the authors demonstrate that slow communications, representing the analog, real world through which historical memory is reinforced and transmitted, provide a balance to the influence of the fast digital world.

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