Chinese language spread as a source for Chinese “soft power”
Abstract
The article considers language exchange of PRC with foreign countries, along with the educational linguistic strategies, as the key measures to increase the “soft power” capacity of the state. Since the end of the 90’s the use of “soft power” concept is becoming one of the leading components of the PRC policy. The spread of the Chinese language, that reflects culture heritage and specific perception of the reality, correlates proportionally with the dynamic growth of “soft power”. Expanding the use of language outside the country increases the possibilities of cooperation in the fields of culture and education, and not only. It also leads to multidimensional strategic cooperation with partner countries.The paper provides examples of Chinese cooperation with other regions in the field of language exchange and describes educational platforms that implement the political course of the country. Such employment of language resources reinforces the status of the Chinese language, moulds the image of the state in the international arena, and lays foundation for the sustainable development of political course. In accordance with the concept of “soft power” it strengthens the state’s influence in the era of globalization and information society.
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Review
For citations:
Morozova N. Chinese language spread as a source for Chinese “soft power”. RSUH/RGGU Bulletin Series "Political Science. History. International Relations". 2017;(1):106-112. (In Russ.)
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